Monday, 1 July 2013

High Street failure creditors owed £2bn – report

In a BBC article, financial analysts Company Watch found £499m was recovered in assets from the 19 biggest retail failures since 2012.

Banks and other secured lenders got at least £365m and about £123m was spent on fees and other bills. Administrators earned £33m from the failures, with some charging up to £950 an hour. Only £14m went to last-in-line unsecured creditors such as suppliers, landlords and customers, meaning a total loss of approximately £2bn.

To put that in perspective, assuming suppliers have an average 7% net profit margin, a loss of £2bn translates into incremental sales of £28.5bn in order to recover the loss…

Others can debate the merits of the insolvency laws, but for NAMs the issue has to be the reduction in at-risk retailers and wholesalers in the customer portfolio.

Essentially, as the frontline members of the supplier-retailer relationship, it is vital that NAMs optimise their unique advantage in being able to combine their closeness to and knowledge of, the  customer with latest financial results in order to pick up signals of deepening financial crisis and take appropriate action before the bankers, government and administrators line up outside the shop…

NAMs can underestimate their value at this stage. While others in the company have to rely upon historical data and press commentary on the customer, the NAM is unique in being able to ‘read’ the state-of-mind of the customer, today.

In order to optimise this advantage if is obviously essential that  the NAM understand the basics of Balance Sheet and P&L in order to be able to complete the insolvency jigsaw.

Some tips:
-  See cover charge indicator
-  Spotting the signs of trouble 
- Working around bankrupt customers

Failure to anticipate the ‘obvious’ means the NAM is saddled with the task of obtaining the incremental sales elsewhere…


Friday, 28 June 2013

'Making do' with existing space: the Tesco-Sports Direct space-partnership…

Sports Direct is in advanced talks to take excess space in some of Tesco’s biggest stores, possibly via the Mezzanine floors. Sports Direct would be able to benefit from the customer traffic to Tesco, and allow the grocery multiple to shed space to a non-competing retailer.

As you know, Tesco is already reducing floor-space. A 120,000 sq. ft. store in Stockton-on-Tees, for example, is to be reduced to 80,000 sq. ft. by installing a gym on the store’s mezzanine floor, and a children’s play area on the ground floor.

They are already comfortable with the Sports Direct connection (see the Czech Republic, where Tesco cut the size of a hypermarket from 80,000 sq. ft. to 50,000 sq. ft., with Sports Direct taking the bulk of the excess space).

Retailing being a pragmatic model, Tesco realises that a 100,000 sq. ft. store represents space overcapacity. Reasons are irrelevant. In the ‘here and now’ retailing is about alternative use or going bust, with retail margins too low to allow any other options. Tesco’s willingness to consider complementary space-partners, rather than plough on regardless, has to be the right attitude. The rest is detail…

Imaginative NAMs, particularly those in multi-channel categories, already see the potential of collaborative promotions involving Tesco’s space-partners. For instance the scope for healthfood/sports supplements joint-initiatives is a no-brainer…

The real opportunity
But the real creativity is in seeing that this space-partnership is not about ‘making-do’ with a large store problem. With care, this idea can be rolled out into Tesco’s other formats, via complementary partners in many other categories, all realising synergies in existing store traffic.

As always, change of this nature can represent threats and opportunities for suppliers. This means that any categories/brands that are currently ‘space-fillers’ become ‘de-listable’ as Tesco develops its space-partnership model, and, paradoxically ‘needs more space’ as the idea develops…. However, those NAMs that can go to Tesco with creative linkages involving complementary routes to consumer, and even suggestions for possible space-partnerships, have to represent added-value for both retailers…

In other words, it is time for a really fundamental review of what your brand  represents to your consumers, in their preferred shopping environment, in the context of the Tesco space-partnership concept, remembering that all creativity is simply the linking of two old ideas that have not been combined before….

Thursday, 27 June 2013

State of the nation…

"The budget should be balanced, the Treasury should be refilled, public debt should be reduced, the arrogance of officialdom should be tempered and controlled, and the assistance to foreign lands should be curtailed, lest Rome become bankrupt. People must again learn to work instead of living on public assistance."
- Cicero , 55 BC

So, evidently we've learned nothing in the past 2,068 years?

Wednesday, 26 June 2013

When the Buyer wants to negotiate via your local annual report

The growing sensitivity re. corporation tax compliance has made the issue of local profitability a talking-point, and thereby increased the possibility of challenges in negotiation.

B:   Following our last discussion, I downloaded a copy of your global annual report from your site and a copy of your UK report from Companies House, cost me £1, which I would like to see reflected in your trade terms…

S:   Fine, no problem with crediting you with £1, I can take it off the refund allowance because of your Hounslow branch non-compliance last month..Seriously, have you had time to read the reports?

B:   ...well a few things stood out: First, I had not realised that your UK operation was so small, it looks like we represent 45% of your business – we need a bit more support

S:   As it happens, a couple of our high-compliance partners are supplied direct from our French business, which helps them get faster replenishment. This means their purchases do not appear in our local figures. Incidentally, this is an option available to yourselves, providing we can tie down promotional execution a little better. Any other points you would like clarifying?

B:   Well it looks like you give an average 30 days credit in the UK, yet your global figures show 45 days, you seem to be taking advantage of your UK customers, and us in particular at just 28 days

S:   First of all, in common with many global operators, we offer different total packages I different countries including national average trade credit of 50 day in France, 90 days in Italy and 150 days in Greece!  But each country has different trade margins to compensate

B:   OK, explain our UK position

S:   As far as the UK is concerned, we can look at debtors in more detail.  Glad you have your calculator handy. I know you were in a rush before the meeting and you probably the Debtor figure of £7.5m off the P&L, and on that basis against our UK sales of £900m, we give an average credit of 30 days. [£90m/£7.5m = 12.    365/12 = 30 days]. But if you notice the Notes13 beside the Debtor figure and turn to that Note at the back of the accounts, it explains that Debtors of £7.5m is made up of Trade Debtors of £6.5m  and other debtors of £1m.

B:  So we are one of the Trade Debtors?

S:  Yep, and if you run the same calculation on that basis, it shows an average credit of 26.4 days, so you are getting a little longer to pay, with your 28 days average…

B:  The big surprise was your 9.5% net margin in the UK, vs. our margin of 3.4%, we need some of that

S:  I wondered how long it would take, but it stands to reason, given that it comes at the bottom of the P&L… You remember our pre-Christmas negotiation when we focused on relative profitability, well that that was when we agreed why the difference was down to our different business models  (See here)

Buyer:  I also notice that you are sitting on loads of stock, compared with this time last year, moving from a stockturn of 8 times a year down to 6 times a year, effectively 2 months stock [ sales/stocks = stockturn.    365/Stockturn = number of days stock]

SuperNAM:  Great, that’s really why I came to see you. We are building stocks of our new line because early response indicates a surge in demand.  Let’s discuss how we can use that to make us both some real money…

Adventures of SuperNAM (21)

Tuesday, 25 June 2013

The Amazon Economy - a checklist for NAMs

See this FT article on how Amazon is impacting key aspects of online and offline retailing... The FT offers links to in-depth treatment covering each of the following:

  1. From warehouse to powerhouse (Analysis: a back office infrastructure provider)
  2. How Amazon changed ecommerce (Interactive: simplifies shipping, handling and payments for small retailers)
  3. The Bezos doctrine of ruthless pragmatism (Corporate culture: a modus operandi that is pragmatic, frugal and data-driven)
  4. Amazon finds upside to sales tax payment (Delivery: paying local taxes a stepping-stone to building more warehouses for same-day delivery)
  5. How a warehouse changed a town (Employment: creating thousands of UK jobs, at a price)
  6. Amazon plays catch-up in digital media: (Competition: As books, music and movies have shifted from physical to digital, Amazon has achieved mixed results in defending its revenues from them..)

A must-read for NAMs: If you really want/need to understand the Amazon business model, links to each of the above six articles are available here.

Understanding Amazon means gaining an insight into how your role will play out in the future, because of, or in spite of, the Big A… 

P.S. Market valuation:  If you must go all the way, see the Amazon valuation calculator, a discounted cash flow model that helps illustrate how variations in key assumptions can change Amazon’s potential market value here 

Sunday, 23 June 2013

Social Media explained via the Tesco NAM role

Twitter:        I am totally responsible for anything that goes wrong at Tesco…

Facebook:    ...but I still ‘like’ Tesco…

Foursquare:  This is where I bend over backwards for Tesco…

Instagram:     Here is a vintage pic of my last remaining shirt…

YouTube:      Here is me rehearsing saying ‘No’…(see Wikileaks and Foursquare for what actually happened…)

LinkedIn:      These are all the people I think I met in Tesco’s waiting room…

Pinterest:      Here is an untried list of the swansong concessions I intend to demand from Tesco….

Last FM:       Here is a list of the Buyer’s (…and now my) favourite tunes….

G+:              A quick way of going around in circles with Tesco…

However, joking apart, Big T remains the best gig in town!   

Friday, 21 June 2013

The ‘farce’ of airline pricing



Given the Irish government’s decision not to sell their 25% share of Aer Lingus, and the probable EU demand that Ryanair reduce its 29% shareholding in the national airline, it is possible that Ryanair will intensify its pricing competition in an attempt to get the stakeholders back to the negotiating table. This means that airfare pricing could become even more of an unfunny ‘farce’ for even savvy consumers.

Moreover, with even business class flyers resorting to budget airlines in these austere times, it is perhaps useful that NAMs familiarise themselves with the airline pricing process in order to optimise limited travel budgets.

How the pricing model works in practice
To start, new BBC research suggests we may need to reassess some of the things we think we know about air fares. For instance, many of us assume that prices only go up as the date of departure nears.

Prices on routes from London to major European cities including Rome, Barcelona and Berlin were monitored by the BBC every day for six weeks. The aim was to track how fares moved, rather than to compare prices.

The findings show that fares can actually fall and then rise a number of times during the period leading up to a flight. For instance, the price of a Ryanair flight from London to Rome in the middle of April fell on six separate occasions in the six weeks before departure.
Full details of the Ryanair and Easyjet business models and the history of the peanut airlines are available here and here.

A way forward?
Whilst current budget pricing no doubt make sense to the discount airlines, it patently confuses their consumers. In fact a cursory glance at our ‘what if airlines sold paint' example might clarify the issue from a consumer point-of-view.

However, the airfare business models are simply classic examples of demand-based pricing.

If the shopping experience counts for anything, and with price being ‘just part of the total offer package’ we should not be too surprised at the same product being priced differently in convenience/corner-shops and supercentres. The confusion arises from the fact that if selection and ease of shopping are the drivers in an enhanced shopping experience then why are comprehensive selection supercentre prices lower than limited-choice corner-shops?

Moreover, if the price differential becomes too great, an opportunity for arbitrage arises, in that it becomes more advantageous for a Mom ‘n Pop owner to buy from a nearby supermarket than from a wholesaler…, in the same way that a third party van owner can capitalise on even a 2% cross-border price difference.

These unprecedented times will eventually cause us to clarify our approach to pricing from the point-of-view of all stakeholders, or suffer the loss of our business to competitors that have the courage to be fully price-transparent…

Incidentally, the new leather seats on Ryanair are a nice addition in terms of comfort, and not yet reflected in their pricing…  Michael?

Thursday, 20 June 2013

Recycling broken gadgets - savvy 'making-do'?

Restart parties could be the savvy way of ‘making do’ via a gadget repair, rather than auto-replacement of a useful tool or appliance.

Ugo Vallauri and Janet Gunter are the co-founders of The Restart Project, which aims to stop people throwing away broken gadgets and other electrical items and, instead, get them fixed by taking them along to a Restart party, as with a recent session in Camden Town Shed, in north London, but next time it could be a church hall, market stall or community centre near you.

The idea came out of work Mr Vallauri has done with Computer Aid, a charity that refurbishes old computers for use in developing nations. Using some basic repair skills of the volunteers that the parties bring together, gadget owners that have lost trust in commercial repairers can access the second or even third life of favourite items. More details of the MO and examples from the Camden Restart session here.

The real issue here is not the fact that some people have found a way of collaborating in a shared-repair experience, in the sophisticated West, but that ‘making do’ has been ‘ennobled’, in that people are  becoming more focused upon stretching existing resources, and talking about it, as a reaction to the pressures of austere times…

…and if even 10% of gadgets are repaired in this way, it effectively takes 10% out of the new gadget market….