Thursday, 28 April 2011

Coping with Buyer-stress?


News of a trademark dispute* where rival wine sellers targeting stressed out mothers with Mommyjuice wine, raises the possibility of producing an alcoholic respite specially for KAMs.

Could “KAMjuice” be your way of dealing with the rigors of JBP negotiation, a deserving treat when KPIs are achieved, and even a consolation when buyer intransigence takes the edge off an already-budgeted bonus?

Have a memorably long royal weekend, from the Namnews Team!

Wednesday, 20 April 2011

Easter instore theatre, incremental ceiling space,bigtime!



UK instore theatre can be pretty efficient but not as exciting as French retail.
However when 20+ years of French retail is mixed with South American flamboyance, Brazil beats the lot.
Pic shows how I have seen Easter eggs promoted in Sao Paulo...

Friday, 8 April 2011

Eachway Bank robbery trends?

New statistics from the US indicate that third party robbery of banks takes place most often on Fridays mid-morning, presumably in readiness for weekend expenditure?

It would be helpful if similar statistics were provided for the UK, to complement consumer perception that banks here tend to rob their customers on a continuous stealth-basis via borrowing/deposit rate disparities…

Have a calculated weekend from the Namnews Team!

Friday, 1 April 2011

Life after retail?

For those leaving a high-powered role at the top of their game in retail, and too young to retire..

Perhaps they should try a more leisurely job with the train-set at National Rail?

Or stick to the platform in future?

Have a high-speed weekend, from the Namnews team!

Tuesday, 29 March 2011

Lloydspharmacy adds online doctor services with acquisition of DrThom

News that Lloydspharmacy have introduced medical services is simply another indicator that all providers of goods and services are vulnerable to loss of business to retailers unless they raise the level of specialist service to a point in excess of what could be provided by a retail chain, be they H&B or ‘Grocery’.

It is worth keeping in mind that as mass retailers become more space-efficient, they will systematically assess all categories in their search to optimise all contacts with consumers by ‘selling anything that can be legally sold to shoppers…’

And no government will allow protective barriers to stand in their way, in the search for efficiency in the use of public funds.

Monday, 7 March 2011

Tesco’s New Music ‘on consignment’ Business Model

Tesco’s decision to push music companies to accept minimal upfront payments is much more than a ‘take it or leave it’ offer.

Instead of paying £7 or £8 upfront for a typical album, Tesco wants to pay just 50p initially, with the remainder handed over when it sells the disc.

Given the falling demand for CD & DVD media, the move represents a way of optimising the final stages of an era as online replaces all other delivery media.

Incidentally, full consignment would mean no upfront payment leaving suppliers to worry about the gap between an invoice based upon scanned sales and the quantity delivered to the retailer ( i.e. supplier absorbs the shrinkage).

Real issue for other categories is what if retailers decide to adapt the model to all categories, thereby reflecting the true nature of what the retail route-to-consumer has become….!

P.S. Always wanted an excuse to put Elvis into Kamblog...

Friday, 25 February 2011

Meerkat town: Harborough twinned with fictional Russian village of Meerkovo

The power of advertising…

Yesterday Market Harborough changed its name to Meerkat Harborough (just for a day) in honour of

fictional meerkat star Aleksandr Orlov, a name-change that deserves to be made permanent?

Have an inComparable weekend, from the Namnews Team!

Friday, 18 February 2011

Automated store-checking..

At last! An inconspicuous aid for memory-challenged NAMs

Given the introduction of Eyetracker to measure every movement of a shopper’s eyes, it is now possible for a NAM to masquerade as a real shopper to record an entire store visit, thereby avoiding the need for a camera-concealing raincoat, and the risk of being compromised by a quick flash in the aisle….

Have a record-making weekend, from the Namnews Team!