From their beginnings in 1904, Wallace Wyndham Waite and Arthur Rose took every opportunity to promote their business. Waite thought window display was a key way to attract customers into the shops and spent a great deal of time creating innovative window displays.
Often used to promote merchandise from across the British Empire, for which he was awarded the MBE, his window displays were eye catching and changed on a regular basis.
A century later, Waitrose have now obviously reached a point where even a hint of inner delights is sufficient for the UK shopper…
…and who can argue with the results?
