KamBlog
Supplier-Retailer Insights Blog by Brian Moore of NamNews
Showing posts with label
surrogate label
.
Show all posts
Showing posts with label
surrogate label
.
Show all posts
Tuesday, 3 May 2016
Where are Aldi & Lidl headed, profitwise?
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Thinking back to the relative simplicity of the 800 SKU model, based primarily on surrogate label with a handful of anchor brands, coupled ...
Thursday, 21 April 2016
The supermarket war heats up the multiples' approach to media, too
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Whilst the multiples’ reductions in media spend could mean everything is going into price, in practice significant monies are still being i...
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