New research published in The Atlantic may cause you to challenge assumptions on what defines social media and its usage...
Worth drilling down for specific insights, but thoughts to ponder:
- For young people, Facebook is the newspaper, and websites are the authors
- Mobile attention is flowing to apps and away from homepages
- Key challenge for digital publishers is making their content sharable in competition with other sites' content
- Content is king, but distribution is the kingdom.....
Derek Thompson, The Atlantic
