KamBlog

Given ten years of market confusion, consumers are now beginning to make some sense of the financial turmoil, are developing increasing con...

If making promos difficult to compare is the objective, then stakeholder efforts are working well, in that Watchdog deal-quizzing of con...

In my early days in marketing, I was always surprised that my UK colleagues agonised for hours re every shelf-price increase of a few pence...

In our world of in-store theatre, with consumer-shoppers merely playing their parts during store visits, it might be useful to segregate th...

Following years persuading shoppers to attempt to compare like-with-like via the price-per-kilo addition to the shelf price, it would appea...

With one of our highest page-view counts this year, each lasting an average of 2.54 minutes, yesterday’s NamNews announcement re Tesco’s n...

Anyone who believes that the current crisis is about meat-ingredients needs to re-examine the small print.... What we are witnessing is a f...

The multiple horse-joke reaction to the burger-meat scandal has tended to obscure the real issues involved: - patently, it is no laughi...

Now that we have all settled into an acceptance and appreciation of the advantages of decimal measurement (1971, 41 years ! ) and some are...

Superficially, if some numerate NAMs feel that 33% off-the-price is about the same as 33% extra free, what hope has the shopper? ( For tho...

Given the latest global LIBOR banking scandal, with politicians playing belated catch-up, the one certainty is that savvy consumers are beco...

In a UK supermarket first , the new deal allows budget-conscious housemates on the show to buy groceries from Morrisons in their weekly sh...

Those of you munching pineapples while awaiting tomorrow’s delivery of your iPad3, and freeing up the necessary 50% of waking hours by sacr...

Ranging from eating beans rather than meat to filling up the car early in the morning when the air is cool, and the gas is dense, the Guardi...

Following the impact of our NamNews item: Nestle checking views on Kit Kat flavours (1,265 hits in two days), we felt it might be useful to...

Australia’s Coles group has re portedly issued a document to its buyers , warning them to work within the rules and not to bully suppliers. ...

Britain's biggest supermarkets spend a lot of advertising money telling the consumer they offer great value . But an investigation by Pa...

A couple of ‘unsavvy’  shoppers stole £400 of alcohol from an Asda in Manchester, but then had to push their empty Citroen to the supermar...

According to the FT, shoppers are changing their opinion of what constitutes value in purchasing brands, services or experience. P&G ca...

The growing popularity of grocery auctions — which sell leftover or damaged goods from supermarkets, distribution centers and food service s...