KamBlog
Supplier-Retailer Insights Blog by Brian Moore of NamNews
Showing posts with label
own label
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Showing posts with label
own label
.
Show all posts
Thursday, 21 April 2016
The supermarket war heats up the multiples' approach to media, too
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Whilst the multiples’ reductions in media spend could mean everything is going into price, in practice significant monies are still being i...
Monday, 18 April 2016
Tailoring your brand portfolio to new retail realities...
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As the multiples struggle to adjust to the consumer's shift to smaller, cheaper, faster, closer, more convenient and online shopping by...
Wednesday, 18 November 2015
Guest Blog: Riding Two Horses – Managing a Mixed Business For Success by Richard Nall
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It is the eternal conundrum for many CPG suppliers: Should we ‘get into’, or stay in, Own Label? With core customers losing share (e.g. ...
Thursday, 7 May 2015
Tesco Soft Drinks Supply Aggregation - another type of Cull?
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Refresco Gerber’s recent deal with Tesco to produce all of its own label Soft Drinks could be an effective way to rationalise Tesco’s part...
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