KamBlog
Supplier-Retailer Insights Blog by Brian Moore of NamNews
Showing posts with label
media cut-backs
.
Show all posts
Showing posts with label
media cut-backs
.
Show all posts
Thursday, 21 April 2016
The supermarket war heats up the multiples' approach to media, too
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Whilst the multiples’ reductions in media spend could mean everything is going into price, in practice significant monies are still being i...
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