Having taken a slice of the multiples’ action - including some top-end delicacies - and dipped their toe into the rag trade via basics like underwear, vests and childrens’ wear, Lidl have moved into what it describes as "high-end, on-trend" mainstream fashion to capitalise on its growing UK foot-print…
The unbranded clothing range – manufactured in China and Bangladesh – will compete head-on with Asda's George brand, Tesco's F&F and Sainsbury's Tu, as well as discount clothing specialist Primark.
In doing so, they and the mults are pushing at the open door of traditional clothing retailing...
Given that clothing retailers need retail margins of up to 60% to cover difficult-to-forecast demand, especially in fashion, and to finance end-of-season 50% price-cuts, the Lidl move represents a major threat to a sector already struggling for survival.
Try matching the highlight of the collection, "leather" jackets – two in faux leather and a biker-style design with leather piping – which will go on sale at £14.99 each, while stocks last (see pics at The Guardian),
Meanwhile, back at the branch, Lidl will attract, and keep a new stream of all-age, all income customers who will invariably be tempted to top up on foodstuffs…
Then having ‘done’ clothing, Lidl will busy themselves coming to a category near you…
The unbranded clothing range – manufactured in China and Bangladesh – will compete head-on with Asda's George brand, Tesco's F&F and Sainsbury's Tu, as well as discount clothing specialist Primark.
In doing so, they and the mults are pushing at the open door of traditional clothing retailing...
Given that clothing retailers need retail margins of up to 60% to cover difficult-to-forecast demand, especially in fashion, and to finance end-of-season 50% price-cuts, the Lidl move represents a major threat to a sector already struggling for survival.
Try matching the highlight of the collection, "leather" jackets – two in faux leather and a biker-style design with leather piping – which will go on sale at £14.99 each, while stocks last (see pics at The Guardian),
Meanwhile, back at the branch, Lidl will attract, and keep a new stream of all-age, all income customers who will invariably be tempted to top up on foodstuffs…
Then having ‘done’ clothing, Lidl will busy themselves coming to a category near you…
