A wake-up call to end all wake-up calls?
This current wake-up call from 30
years of credit-fuelled demand has already lasted four years (!) and as a
result we are embarked upon 10-15 years of flat-line growth, to be overseen and
driven by increasingly savvy consumers, who will be satisfied with nothing less
than demonstrable value for money…a new
culture that is spreading back up the supply-chain…with de-stocking simply one symptom.
With EU unemployment at 15%, rising to 25% in the age segments
that matter, consumers, suppliers, retailers and whole countries deleveraging
(i.e. using money to pay down debt rather than investing/spending), there will
simply be little or no basis for real growth, anywhere, for a long, long time.
The new business reality
This is the
new business reality…an opportunity for anyone prepared to face up to it…
In fact, in the current climate business success, and even
survival, is about being able to optimise reality. Indeed, if you do not
face up to reality in business, others will do it for you… Hence the
reason why bankers and politicians gradually increase their influence on a
faltering business until they eventually officiate in its liquidation. And the
LIBOR crisis is currently demonstrating the reliability and trustworthiness of
both…
Like never before, reality now counts, bigtime, and the
responsibility for dealing in reality is now in your hands, where it belongs, and should be kept…
Q: Is this really the responsibility of NAMs & KAMs?