Showing posts with label brand integrity. Show all posts
Showing posts with label brand integrity. Show all posts
Tuesday, 25 March 2014

Art and the brand - how Mondrian 'made' LEGO into a building block for modernism…

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                                                                                                                             pic: Andrew ...
Thursday, 29 August 2013

When less is not more: How small packs work out cheaper than bulk-buy deals

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 Product  Store  Big pack  Small pack  Cathedral City Cheddar  Asda  £6.98 (2x 350g)     £2.00 ...
Friday, 12 April 2013

Supermarket copy-products: compounding the horse-meat aftertaste?

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The latest Which? report on the supermarket practice of designing own label pack-graphics that keep them out of court, - just-, provides a...
Tuesday, 19 March 2013

Exorbitant hidden charges 'could be consigned to history' by new up-front legislation...

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The popularity of price comparison sites has influenced firms to highlight low headline prices, forcing hidden extra costs 'underground...
Wednesday, 13 February 2013

Opportunities for all brands in a horse-meat crisis?

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Anyone who believes that the current crisis is about meat-ingredients needs to re-examine the small print.... What we are witnessing is a f...
Friday, 25 January 2013

Horses for courses - an exercise in brand devaluation?

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The multiple horse-joke reaction to the burger-meat scandal has tended to obscure the real issues involved: - patently, it is no laughi...
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