KamBlog
Supplier-Retailer Insights Blog by Brian Moore of NamNews
Showing posts with label
Trade Spend
.
Show all posts
Showing posts with label
Trade Spend
.
Show all posts
Wednesday, 21 May 2014
Trade planning via an exit-strategy?
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Given the latest Which? report indicating Apple Retail’s fall in UK public esteem from last year’s No.1 retailer slot to No.13, couple...
Tuesday, 6 August 2013
Amazon buys the Washington Post, Waitrose buys the Good Food Guide, same difference for NAMs?
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In another sign of the unprecedented challenges newspapers face as advertising revenue and readership decline, Amazon yesterday paid $250m ...
Friday, 8 February 2013
When the buyer knocks your trade spend…
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S: ….and I am offering £50k to support this price promotion, subject to conditions,… B: £50k is not very much… S: How come? B: ...
Tuesday, 5 February 2013
Trade-spend Responsibility – a move to the Finance Department?
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Having grown from a sales-department ‘slush-fund’ of 5% of turnover to over 20% of a typical supplier’s sales, trade-spend is now greater...
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