KamBlog
Supplier-Retailer Insights Blog by Brian Moore of NamNews
Showing posts with label
Shrinkflation
.
Show all posts
Showing posts with label
Shrinkflation
.
Show all posts
Thursday, 14 March 2019
Latest Podcast from Hospitality Mavericks: Retail, Hospitality & Delivering Value to Savvy Consumers with Brian Moore
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Michael Tingsager and Brian share key trade insights re Amazon, the Discounters, Shrinkflation/brand equity preservation, as they affect th...
Sunday, 29 October 2017
Shrink-flating the London Symphony Orchestra, an FMCG parallel?
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As part of the cut-backs in funding for the Arts, a government official attended a recent performance and reported a follows: Schubert...
Friday, 23 June 2017
Poundland Launches Rival To Toblerone Bar
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At 180g, Poundland said its Twin Peaks is 20% heavier than its branded equivalent, and offers “a double mountain in every packet”. I...
Wednesday, 3 May 2017
Short-changing your best consumers - under cover of the letter rather than the spirit of the law...
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Again the weekend papers give everyday examples of how established brands are insulting the intelligence of their best customers (regular u...
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