Upping the online ante gives Sainsbury's an edge in London
- Where at: Given that Amazon have made time and 100% availability the key online differentiators, Sainsbury’s are in a position to comply 100%, in what is the most concentrated online market in the UK
- Where headed: Fulfilment (speed & availability) in the London area will become a key online driver
- How it affects you: This zero-defect criterion will challenge any systems that are less than perfect
- Action: Set this standard for your business in the London area, and apply as much as possible elsewhere
