According to Newbusiness.co.uk, BMW have recently launched their new online ordering system, one that promises customers to be able to purchase a brand new car in around 10 minutes. Given that a new purchase used to require 4.5 visits to a car dealership, now 1.5 times.
Buying online represents 90% of the deal, with the messy business of practicing your buyer-side negotiation skills to complete the arrangement with a human representative of the shop floor at the dealership, reflecting BMW’s caution at going the final online mile.
And not forgetting to give you the opportunity to kick the tyres, just-in-case…
How long before Amazon simplify the process even more and even deliver the car to your home or office, perhaps by drone to avoid the cost of an extra driver…?
Buying online represents 90% of the deal, with the messy business of practicing your buyer-side negotiation skills to complete the arrangement with a human representative of the shop floor at the dealership, reflecting BMW’s caution at going the final online mile.
And not forgetting to give you the opportunity to kick the tyres, just-in-case…
How long before Amazon simplify the process even more and even deliver the car to your home or office, perhaps by drone to avoid the cost of an extra driver…?
