The digital dependency of Generation Z (GenZ) could present a technological ticking ‘time-bomb’ for brands and retailers, according to new research by Vodat International, reported in NetImperative.
Apart from the potential represented by the 38% GenZ who say they will continue to make most of their purchases in-store, other research findings from the report include:
Not meeting this need, for a generation that will succeed the millennials, means GenZ’s growing digital reliance could drive a gap between shopper expectations and the reality of what the store can deliver over the next five years.
A pity, for the want of a little digital savvy, to allow GenZ to morph into GenZZZZZzzzzzz, as far as traditional stores are concerned…
Apart from the potential represented by the 38% GenZ who say they will continue to make most of their purchases in-store, other research findings from the report include:
- Top motivations for GenZ consumers to shop in-store – validation (68%), immediacy (43%) and social interaction (42%)
- Top technologies that GenZ say drive them into store now – free WiFi (48%) and self-checkouts (38%)
- Top tech that would encourage them into store in 2021 – fast-track ‘scan and shop’ apps (18%), augmented reality fitting rooms (18%) and virtual queue ticketing systems (17%)
Not meeting this need, for a generation that will succeed the millennials, means GenZ’s growing digital reliance could drive a gap between shopper expectations and the reality of what the store can deliver over the next five years.
A pity, for the want of a little digital savvy, to allow GenZ to morph into GenZZZZZzzzzzz, as far as traditional stores are concerned…
