This latest position in the Icelandic saga raises some issues for NAMs:
Where at: A distracting stalemate, with giving-in i.e. surrendering the trade-mark rights, or fighting the case, as the only apparent options for Iceland retail?
Where headed: The retailer is unlikely to give in. This leaves the Iceland government to initiate and incur legal costs, for as long as it takes…
Effect on you: Some resulting lack of focus within the retailer, making shorter term strategies the best option for suppliers
Action: From your experience of your category in Iceland, weigh up level of risk and tailor your initiatives accordingly…
A KamBlog insight from NamNews
Where at: A distracting stalemate, with giving-in i.e. surrendering the trade-mark rights, or fighting the case, as the only apparent options for Iceland retail?
Where headed: The retailer is unlikely to give in. This leaves the Iceland government to initiate and incur legal costs, for as long as it takes…
Effect on you: Some resulting lack of focus within the retailer, making shorter term strategies the best option for suppliers
Action: From your experience of your category in Iceland, weigh up level of risk and tailor your initiatives accordingly…
A KamBlog insight from NamNews
