Given the ‘dawning realisation’ that non-UK i.e. Brazilian and Thai meat, is being sold in Britain without its country of origin being declared, two options are available:
- Reactive: Government insistence that country of origin be declared on all meat products…
- Proactive: UK branded meat products to emphasise local origin
Given that this situation has been known to the meat industry for years without appropriate government action, perhaps Option 2 has more appeal?
In other words, there appears to be a real opportunity for local producers – and pro-active retailers – to brand meat heavily and emphasise local sourcing, and by inference suggest that competitor products not thus labelled contain Brazilian and Thai-based meat…
In the current climate, this approach should resonate with at least 52% of the UK population – after all, if Brexit was not about nationalism…?
NB. According to packaging regulations, the country of origin is the last place where a product is processed....
- Reactive: Government insistence that country of origin be declared on all meat products…
- Proactive: UK branded meat products to emphasise local origin
Given that this situation has been known to the meat industry for years without appropriate government action, perhaps Option 2 has more appeal?
In other words, there appears to be a real opportunity for local producers – and pro-active retailers – to brand meat heavily and emphasise local sourcing, and by inference suggest that competitor products not thus labelled contain Brazilian and Thai-based meat…
In the current climate, this approach should resonate with at least 52% of the UK population – after all, if Brexit was not about nationalism…?
NB. According to packaging regulations, the country of origin is the last place where a product is processed....
