Latest News of Christmas trading raise the following implications for NAMs:
Where at: The combination of intense price-warfare and consumer expectation ‘that 2017 will be more expensive’ gave a boost to most Christmas sales, while suppliers and retailers absorbed pent-up cost-price increases
Where headed: Q1 will reflect real world conditions in terms of price increases i.e. a re-set in relative performance where historical performance counts less..
Effect on you: Opportunities for pro-active NAMs while competitors await trends and perhaps an expectation of a return to normal
Action: Why not assume that you are re-launching everything in Q1 and re-assess your relative competitive appeal on that basis?
Where at: The combination of intense price-warfare and consumer expectation ‘that 2017 will be more expensive’ gave a boost to most Christmas sales, while suppliers and retailers absorbed pent-up cost-price increases
Where headed: Q1 will reflect real world conditions in terms of price increases i.e. a re-set in relative performance where historical performance counts less..
Effect on you: Opportunities for pro-active NAMs while competitors await trends and perhaps an expectation of a return to normal
Action: Why not assume that you are re-launching everything in Q1 and re-assess your relative competitive appeal on that basis?
