According to trade publication The Grocer, members of the Booths rewards scheme will have access to discounted prices on around 300 of the chain’s own-label lines. Cardholders will also get access to “permanent” promotions and offers, including its ‘Three for £15’ meat deal and 10% off when purchasing four bottles of wine.
Booths’ Managing Director Nigel Murray told The Grocer that it had decided to introduce the “fairly fundamental changes” as it wanted to do more to reward its most loyal shoppers. Currently, cardholders are rewarded with 5% back on the purchase of selected items in the form of paper vouchers, which they can then redeem in stores.
He noted that the new mechanism would be more relevant to the millions of visitors to the Lake District who use its two stores in Windermere and Keswick.
“They are not frequent customers, but they are regular customers as they come to us every time they come to the Lake District,” he said. “So how do we reward those people instantly when they come to store?”
Murray highlighted that running a paper-based voucher system was also very expensive.
He told The Grocer that the loyalty pricing would be rolled out to Booths’ 26 stores “imminently”.
During its last financial year, Booths delivered improved results after recovering from the impact of high inflation and the cost of living crisis.
NamNews Implications:
Booths’ Managing Director Nigel Murray told The Grocer that it had decided to introduce the “fairly fundamental changes” as it wanted to do more to reward its most loyal shoppers. Currently, cardholders are rewarded with 5% back on the purchase of selected items in the form of paper vouchers, which they can then redeem in stores.
He noted that the new mechanism would be more relevant to the millions of visitors to the Lake District who use its two stores in Windermere and Keswick.
“They are not frequent customers, but they are regular customers as they come to us every time they come to the Lake District,” he said. “So how do we reward those people instantly when they come to store?”
Murray highlighted that running a paper-based voucher system was also very expensive.
He told The Grocer that the loyalty pricing would be rolled out to Booths’ 26 stores “imminently”.
During its last financial year, Booths delivered improved results after recovering from the impact of high inflation and the cost of living crisis.
NamNews Implications:
- The key is ‘instant rewards’.
- (key to loyalty-data optimisation)
- Not because rivals are doing so…
- …but because customers respond to a felt need.
- With evidence in repeat purchase.
