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| pic: Amazon via The Atlantic |
Being Amazon, key disrupting innovations include:
- Inventory: 6,000 titles (Amazons top selling online books), vs the over-crowded inventory of traditional book-stores
- Merchandising: Books are displayed face-out to maximise appeal (at last, publishers' cover designs get an onshelf-viewing, a step forward from spine-displays of traditional booksellers)
- Product information: under each book is a review card with the Amazon.com customer rating and a review
- Availability: Online access to every book in print, most deliverable in hours... Compare with '...two weeks, Sir, if the wholesaler has it in stock?'
- Freed-up space instore: Opportunity to hang out, or according to The Atlantic: Amazon Books is trying to be a place of community - a place where people will meet and hang out. A place that celebrates both introspection and extroversion. A place much like Apple’s buzzing, light-flooded, free-wifi-enabled temples - only with the tech gadgets on display being, for the most part, books.
- Scaleability: an unlimited selection of closed-down shops...need I say more?
Where next?
Given the inevitability of revolutionising retail book-selling, again, think specialist-shops in most worthwhile categories, given the Amazon insight, like toys, for a start.
Action: Why not try a what-if re your category, and hopefully gain some time?
Amplify: How about the benefits of a 'group-think' by sharing the above?
