Asda has begun testing an automated vending machine that offers free samples to customers at its store in Pilsworth, Bury.
In report a report by trade publication The Grocer, the supermarket described the machine as a “first to market innovation” that could “revolutionise in-store sampling”.
To access a free sample, shoppers have to scan their Asda Rewards loyalty app. A screen on the machine also allows customers to browse ingredient and dietary information.
The first brand testing the new machine is Müller, which is offering shoppers free samples of its Frijj milkshake.
A spokesman for Asda told The Grocer: “We are trialling a digital sampling machine at our Pilsworth store so that customers can try newly launched products from our branded partners simply by scanning their Asda Rewards ID.”
Access to the machine is being offered by the supermarket’s retail media arm, LS Eleven Media Services, and aims to help brands “engage customers with dynamic content and product trials”.
NamNews Implications:
- If only Asda was not saddled with other distractions…
- i.e. we have seen some very original ideas coming from this beleaguered grocer…
- Anyway, key for suppliers in appropriate categories to ensure their access to these sampling machines.
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