Aldi Opens Doors To New Checkout-Free Concept Store

The Shop&Go concept store in Greenwich, London opened this morning for public testing, having been trialled by Aldi staff in recent months.

Using the Aldi Shop&Go app, customers can enter the store, pick up their items, and then walk out when they have completed their shop. Once the customer leaves the store, they will then be automatically charged for their shopping via their selected payment method and a receipt will appear in the app.

NamNews Implications:

• The tech is already here…
• …along with the cost-saving on personal checkout operators.
• (to say nothing of all that shopper data…)
• So think ahead to an inevitable life of fully automated checkout process, everywhere…
• Whilst Aldi maintain the same price-differential…
• …and discounter advantage.

#AutomatedShop #FrictionlessShopping #AldiCompetitiveAdvantage