Coca-Cola Trialling New Refillable Concept

Coca‑Cola Europacific Partners (CCEP) has started trialling a new refillable, on-the-go soft drinks solution.

The pilot is taking place in Stockholm, Sweden, at a PBX convenience store in collaboration with GLACIAL beverage containers.

The concept allows consumers to buy or bring their own drinks containers to fill, choosing from more than 60 flavours, including the Coca-Cola, Fanta, Sprite, FuzeTea and Smartwater brands.

NamNews Implications:

• In effect, moving dispensers from behind the bar to the front…
• i.e. from on to off-trade…
• ‘Simple’ and neat…
• “Now why didn’t I think of that…?”

#Refillables #Creativity