From next Wednesday, members of its Nectar loyalty scheme will have access to exclusive discount prices for their favourite products via the Nectar app. Shoppers will be able to view their personal My Nectar Prices discounts and redeem them in store by checking out through Sainsbury’s self-scanning service, SmartShop, either with handsets or on their smartphones.
NamNews Implications:- Personalisation of discounts will be a first, for a while…
- …given anything successful in retail is invariably copied.
- So, anticipate tweaking by other mults until a dynamic equilibrium is achieved.
- Best for suppliers to propose initiates that optimise this new reality…
- Ahead of your rivals…
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