PepsiCo Selling Juice Brands To Private Equity Firm

PepsiCo has entered into an agreement with PAI Partners (PAI) to sell a 61% majority stake at $3.3bn in its Tropicana, Naked and other select juice brands across North America, and an irrevocable option for certain juice businesses in Europe.

NamNews Implications:

• Rivals should anticipate two changes resulting from this move…
• A different focus on the selling of the juice brands to release potential
• A more intensive focus on PepsiCo’s current portfolio of diverse offerings
• Including growing their portfolio of healthier snacks, zero-calorie beverages, and products like SodaStream.
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