Latest data from Kantar shows demand for take-home groceries has continued to ease from last year’s records highs, with sales down 5.1% year-on-year during the 12 weeks to 11 July as more normal trading conditions returned and less shopping was done online. However, sales are still elevated compared with pre-pandemic times and shoppers spent £3bn more on groceries than they did during the same period in 2019.
NamNews Implications:
- For many consumers, 17 months was a sufficient period for online grocery to become a habit…
- …providing retailers maintain fulfilment fees, and preserve availability levels ‘on virtual shelf’.
- As always, the two-year comparisons reveal the most…
- …and meanwhile, those pesky discounters.
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