CNBC has said that the ‘Basic Care’ brand was launched without an announcement back in August 2017. The range, produced by private label manufacturer Perrigo, offers 60 products that include painkillers and hair treatment. While Amazon already offers OTC products from select manufacturers, this range is exclusive to the online retailer, giving it a greater say in pricing. [more]
- Anyone in the business knows that this is serious…
- Given Jeff Bezos mantra: ‘your margin is my opportunity’…
- …means some sleepless nights ahead for all stakeholders, at least!
- Time for brands and private label OTC to anticipate full roll-out by Amazon…
- …and explore what-ifs on what is left…
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