Tesco latest Trading Results sugests the following Implications for NAMs:
Where at: In a relatively flat demand environment, it could be said that Tesco is growing at the expense of Asda and Sainsbury’s in the mults channel and slowing the growth of the discounters, at best
Where headed: For this to continue, Tesco will have to sustain its relative competitive appeal…
Effect on you: This has to mean continued pressure on resisting supplier cost price increases…
Action: Essential that branded NAMs reassess the degree of match between their consumer profiles and the traffic-profiles of individual mults, as a basis for differentiated trade strategies that optimise supplier labelling of customers as invest, maintain or divest, and negotiate their cost-price increases accordingly
Where at: In a relatively flat demand environment, it could be said that Tesco is growing at the expense of Asda and Sainsbury’s in the mults channel and slowing the growth of the discounters, at best
Where headed: For this to continue, Tesco will have to sustain its relative competitive appeal…
Effect on you: This has to mean continued pressure on resisting supplier cost price increases…
Action: Essential that branded NAMs reassess the degree of match between their consumer profiles and the traffic-profiles of individual mults, as a basis for differentiated trade strategies that optimise supplier labelling of customers as invest, maintain or divest, and negotiate their cost-price increases accordingly
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