A great article in realbusiness by Tim Robinson describes the changing image of logistics and fulfilment becoming the sexy end of retail.
The seemingly unstoppable growth of online shopping has put the spotlight on fulfilment and delivery in particular. Delivery options are now promoted in prime media space, a situation which would have been unheard of 10 years ago.
The article goes on to detail new ways of meeting consumer need fulfilment in terms of matching ease of purchase with ease of access to products. Read here for Tim’s update on technology, environment and the sharing economy.
The key point for NAMs is to see this raising of the fulfilment game in the same way that savvy consumerism spread back up the pipeline, making the buyer more savvy, demanding demonstrable value for money, or else…
In other words, as retailers struggle to meet the rising standards of home delivery, so these standards will spread up the supply chain and become the norm in supplier-retailer delivery..
If in any doubt, why not nip down to the despatch department and find out what your logistics colleagues think?
The seemingly unstoppable growth of online shopping has put the spotlight on fulfilment and delivery in particular. Delivery options are now promoted in prime media space, a situation which would have been unheard of 10 years ago.
The article goes on to detail new ways of meeting consumer need fulfilment in terms of matching ease of purchase with ease of access to products. Read here for Tim’s update on technology, environment and the sharing economy.
The key point for NAMs is to see this raising of the fulfilment game in the same way that savvy consumerism spread back up the pipeline, making the buyer more savvy, demanding demonstrable value for money, or else…
In other words, as retailers struggle to meet the rising standards of home delivery, so these standards will spread up the supply chain and become the norm in supplier-retailer delivery..
If in any doubt, why not nip down to the despatch department and find out what your logistics colleagues think?
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