Thursday, 10 March 2016

Amazon elevates delivery to a new level by leasing 20 Boeing cargo planes

News that its US Prime members will benefit in terms of delivery speed and availability from Amazon’s decision to in-source its bulk transportation came as little surprise to observers following its experiments with drone delivery and pre-assembly of anticipated orders.

This latest move reinforces Amazon’s determination to be a global source of anything that can be legally sold to anyone, anywhere, anytime, in any way required by the consumer.

In other words, plane-leasing should not be expected to remain a US initiative for long…

By taking more control of fulfillment, and removing middle men, the company is reducing costs from the supply chain, eliminating duplication-inefficiencies and offering virtually 100% availability via its infinite online shelving.

In the process they are setting industry standards in terms of 1-Click ordering, ever-shortening delivery times, and ‘no-quibble’ returns, in an industry that is stumbling along in their wake…

Moreover, Amazon have managed to persuade loyal users to pay for and become Prime Members, thus triggering another steady revenue stream…

When you think about it, leasing a few Boeing cargo planes is but another step on a very comprehensive journey by an ultimate practitioner of customer-centricity...

Can anyone really afford to be outside this unique business model…?

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