The YouGov Index score shows a brand’s overall health and is a combination of several metrics – namely its Impression, Quality, Value, Satisfaction and Reputation measures.
The chart speaks for itself and echoes Tesco’s sales results from Jan 2014 to Jan 2016, through a low point in December 2014 and a continuing upward trend into 2016…making the point that at base, it’s the brand that counts, more than a little…
A Tesco on the way back now has to nurture its delicate relationships with shoppers – and suppliers – and regulators – to avoid even a little unhelpful misstep….
HT to Andy Parker for pointer
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