In a move reported in The Sydney Morning Herald, allegedly aimed at pressuring a supplier to reverse price rises, Coles in Australia has put signs on its shelves, saying popular infant formula maker Bellamy's threatened to pull its product if the grocer didn't accept its price rises.
Fortunately, demand for Bellamy's is too big to delist - part of the unprecedented Chinese demand for infant formula - but the real risk for suppliers and retailers is that one-sided revelations of a price negotiation could result in exposure of full concession exchange - think trade investment, pricing support, and all the other product-support mechanisms that would look outrageous in the tabloid press...
A pointer for other retailers, in other places?
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