Wednesday, 5 August 2015

Amazon not clicking with Click & Collect?

Some recent research conducted by Instantly, a provider of audiences and insights tools, came out with an unexpected conclusion that Tesco is leading the way in click & collect at 60%. However, a surprise was that Amazon scored so badly at 16%....

Given that their home delivery is well-nigh perfect, it seem unusual that they are missing such an obvious trick on the more economic alternative from an online supplier’s point of view.

Unless Amazon are cooking up a radical alternative to collection-boxes in stores? 

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