News that Walmart are introducing personalised web pages based upon shopping behaviour for personal shoppers, represents a major leap for the Global No 1, but in reality is a mere step for online....
In other words, Amazon have set some fundamental KPIs for any player hoping to be taken seriously in the online game:
PS: For online rivals that match the KPIs, why not try Amazon's anticipatory shipping...?
In other words, Amazon have set some fundamental KPIs for any player hoping to be taken seriously in the online game:
- 1-Click: this smooth ordering process becomes addictive, especially compared with aspiring rivals. Walmart allegedly say they are reducing online ordering to 1 page.....
- Returns: regular users know that returning unwanted goods to Amazon is easier than ordering
- Delivery: try tracking your next Amazon order, and be astonished at the high numbers of deliveries by your driver and intense geographical density of their distribution, en route to your address...
PS: For online rivals that match the KPIs, why not try Amazon's anticipatory shipping...?
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