Virtual fitting room provider, Fits.me, is to expand into the booming pet accessories market with the world’s first virtual fitting room for dogs. Initially available for dachshunds and greyhounds – two breeds that Fits.me has identified as being the hugely difficult to buy for – the virtual fitting room will help fashion-conscious pet owners buy better fitting clothes for their pooches online.
With demand for pet clothing having soared in recent years, British dog owners already spend over £30m a year to dress and accessorise their four-legged friends
A virtual fitting room for cats is currently in development and Fits.me expects this to be made available for the next April Fool's Day in 2014.
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