Costco got something from Tiffany for Valentine’s Day: a lawsuit claiming it had sold diamond engagement rings falsely marketed in stores using the jeweller’s name.
According to the New York Times, the suit says “Tiffany has never sold nor would it ever sell its fine jewellery through an off-price warehouse retailer like Costco.”
The real issue in these austere times might be the fact that Tiffany may eventually be happy to join other prestigious brands like Breitling, Cartier and Chanel in discovering worthwhile numbers of their target audience in the Costco traffic-flow…
Then it remains to find a face-saving way of positioning their offering, if Costco agrees to list a brand that seems a little out-of-touch with the new realities of a super-savvy, well-heeled consumer, shopping regularly in warehouse clubs…
Meanwhile, scope for some interesting top-table explanations at the resulting wedding breakfasts…?
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