Raising the bar via London’s largest pop-up shop?

                                                                                               pic: popupspace blog

Those accustomed to regarding pop-up shops as temporary ad hoc initiatives, and willing to brave the Olympics access restrictions, might be surprised to find retailers like Chanel, Laithwaites Wine, H&M, Liberty, and Tesco combining their Olympics presence with an opportunity to sell, via pop-up outlets…

Alternatively...
For those who cannot make it, a good second best might be to visit London’s largest pop-up shop in Hyde Park. This 12,000 sq ft pop-up shop on Rotten Row is the only location fans can purchase official London Olympic 2012 venue merchandise outside of Olympic Park, and will receive special visits from athletes throughout the games. It offers something for everybody at every price point – from one-off exclusive collectables to children’s toys….

Time to consider the appointment of a pop-up KAM, a temporary role obviously…?
Incidentally, to keep up with pop-ups, visit the popupspace blog.