A home delivery service using local independent shops?

If you don't have time to visit the butcher, the baker and the fishmonger, someone else can do it for you

Growing fast, Hubbub was launched 12 months ago and now uses more than a dozen shops and six delivery vans (bright yellow ones – watch as they crop up everywhere soon). Currently it just serves an area of London which stretches from Kentish Town, via Islington and Hackney to the City, but the plan is to roll it out across the whole of the capital early this year and following that, the rest of the UK.

The clever bit about Hubbub is that if you log on in, say, north or west London, you will be only be served by the shops in your immediate vicinity, so you will be directly supporting your local businesses.

Scale issues remain but once they achieve critical mass, this has got to  be a winner, surely worthy of some support from suppliers and retailers..?