HMV and Fox have introduced a campaign in the UK to buy DVDs at bus shelters, via QR code.
The campaign works by purchasing an ad space just like thousands of brands around the country. However, it’s no longer just an advert. The addition of a QR code makes it a real revenue-generator, through seamless integration of technology with a visual brand space.
Given the nation’s willingness to queue, the real opportunity for suppliers and retailers lies in posting QR-based adverts ANYWHERE a consumer waits…
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