Adding value to Sainsbury's instore braille initiative

Having becomethe first British supermarket to incorporate Braille signage, Sainsbury's could perhaps move further ahead by linking with Nokia’s touchscreen device that puts braille at the fingertips of the visually impaired.

Nokia and collaborators at the Tampere University in Finland have come up with a braille app for the blind and visually impaired.

It captures received SMS messages and brings them to the foreground for reading using braille and tactile feedback

An opportunity for all retailers to provide real value to disadvantaged customers?