Incremental sales to cover VAT increase?

If you absorb January’s 2.5% VAT increase, you could require 24% in incremental sales to cover the cost..

Do you really think the consumer or the retailer will share the pain?
See our inhouse bespoke Namcalc workshop for 34 similar 'day-job' calculations, with incremental sales implications, applied to your categories, customers and competition.