German farmer's 24/7 hour milk filling station a hit !

News of a new "Milchtankstelle" near Cologne dispensing the output of 78 cows from a stainless steel vending machine into customers' own empty containers could represent a potential breakthrough in partner-bypass by farmers. Given the freshness and customers' willingness to pay 70 cents per litre direct vs the 20 cents paid by grocers to the farmer, the business model has appeal, besides upping the negotiation ante….


Have a savvy weekend, from the Namnews Team!