Laphroaig in kind rent collection?

The 400,000 Friends of Laphroaig, the No1 Islay malt whisky, are each given a square foot of land on the island and invited to the distillery to collect their rent – a dram of Laphroaig.

First established in 1994, the Friends of Laphroaig has resonated with the brand's fervent fan base across the globe and now includes members from 161 countries, with the supporting website available in eight languages. More than 121,000 members are from the UK.
The Friends of Laphroaig is a fantastic marketing tool as it allows Maxxium to communicate directly with a large number of target consumers while encouraging word of mouth among potential new drinkers, by offering genuine benefits.

Whilst the field at the back of the local Superstore may lack the same pulling-power in terms of encouraging consumers to collect their milk at source in the Dairy aisle, perhaps this could be a way of adding another link to Clubcard members?
Have an engaging weekend, from the Namnews Team!