Friday, 7 May 2010

Aldi's answer to all our old problems…


News that Aldi's Lacura Multi-Intensive Serum Anti-Ageing, at £3.49 a pop, beat 2,000 rival products in a blind test, raises fundamental issues. A key question is why use a 'blind-test' to prove a result based on appearance? Also, timing may be more than a lucky coincidence, given the way in which the elections have hung around, putting ages on us all…
But, as always, the extra-low price takes centre-stage, given the depth and duration of cuts necessary to restore the wrinkle-free appearance of UK finances….

Have a smooth weekend, from the Namnews Team!

No comments: